This is the final article in our series on improving your quality control process. Just to review, so far, we’ve talked about:
- Why do QC, and how great inspections = happy customers
- How to build a great inspection form and develop the right rating system
- Four steps to set your inspectors up for success
As promised, today we’ll cover how to use your quality control process to sell your services.
Yep, this is the payoff for all the hard work of QC.
Why quality control is a big sell
Your prospective customers have the same concerns you do. They’re trying to figure which company will actually follow through with the promised quality. They want to make sure you’re proactive. They want to know that if they do have an issue, you’ll take care of it . . . fast.
An active QC process helps convince prospective customers that you can be trusted. You know that actions are more powerful than words, so how can you show them your QC process isn’t just theoretical?
Joe Stamler of Associated Building Maintenance says having real data sets his business apart.
“In this business, everyone is a ‘me too.’ Everyone says they use green chemicals. Everyone says they use microfiber. Everyone says they do quality control,” he says.
But being able to prove it makes a big difference.
“I include OrangeQC in every proposal and presentation…people just eat it up. People love the real-time graphs. People love the pictures. People love the iPad.” (Click here to read how ABM landed a contract with one of the East Coast’s biggest airports.)
In the midst of the COVID-19 pandemic, your current and potential customers will be uniquely eager to see evidence that your cleaning process really works. So be proactive in sharing that data. Share the steps you take towards quality control. Now more than ever, you’ll find a receptive audience.
How to showcase your quality control process
Some of our customers showcase OrangeQC on their marketing websites, in bid materials, and more. Seeing the technology in use is powerful, too; you might even hand an iPad with a completed inspection to a potential client so they can see the level of detail for themselves.
Don’t use an inspection software? Show the process you do use.
Numbers that demonstrate above-average performance from inspections at similar sites to your potential clients’ can go a long way. And a fast average response time to customer complaints can give them confidence that your team is responsive. (OrangeQC crunches numbers like this for you.)
Testimonials from existing customers talking about your quality control process also help back up the numbers. If you get “kudos” in an email, save it!
As you implement your quality control process, you’ll see new numbers that you can take into your sales presentations to make your company shine. And not all of them have to be perfect. Showing that you track deficiencies is a great way to show that your team is human, but that you are always working on improving (and maintaining) quality.
Next steps for better quality control
If you want help implementing a quality control process, or taking yours to the next level, please check out our free trial. There are enough moving parts to the QC process; at OrangeQC, we think the software behind it should be easy. Our focus is refreshingly simple inspection software. We crunch the numbers for you, so you’ll always be able to pull up accurate data to help you win new contracts (and keep the ones you already have).
Thanks so much for following along with our Quality Control 101 series! We hope it was time well spent. If you have any feedback, we’d love it hear it. You can contact us at firstname.lastname@example.org.